Engaging ideas, transforming minds
Engaging ideas, transforming minds
Canadian Scholars’ Press
393 pages
6 x 9 inches
March 2004
Print ISBN: 9781551302508
Purchase Options
Send To A Friend


Messages, Signs, and Meanings can be used directly in introductory courses in semiotics, communications, media, or culture studies. Additionally, it can be used in courses dealing with cognate areas of investigation (psychology, mythology, education, literary studies, anthropology, linguistics) as a complementary or supplementary text. The text builds upon what readers already know intuitively about signs and then leads them to think critically about the world in which they live — a world saturated with images of all kinds that a basic knowledge of semiotics can help filter and deconstruct. The text also provides opportunities for readers to do hands-on semiotics through the exercises and questions for discussion that accompany each chapter. Biographical sketches of the major figures in the field are also included, as is a convenient glossary of technical terms.

Related Titles

Table of Contents


PART I: Signs
Chapter 1: What Is Semiotics?
Chapter 2: Basic Sign Theory
Chapter 3: Body Signs
Chapter 4: Visual Signs
Chapter 5: Language
Chapter 6: Metaphor

PART II: Messages and Meanings
Chapter 7: Myth and Narrative
Chapter 8: Art
Chapter 9: Clothes
Chapter 10: Food
Chapter 11: Objects
Chapter 12: Space and Buildings
Chapter 13: Television
Chapter 14: Advertising
Chapter 15: Communication

Glossary of Technical Terms
Cited Works and General Bibliography

Marcel Danesi

Marcel Danesi is Professor of Semiotics and Linguistic Anthropology in the Department of Anthropology at the University of Toronto. His main research interests are semiotic theory and youth culture. He is currently Editor-in-Chief of Semiotica, the official journal of the International Association for Semiotic Studies.

Sign, Thought, and Culture, The Sign in Theory and Practice, Imaginative Basis of Thought and Culture, From Flappers to Rappers, Language, Society, and Culture, Language, Society, and Culture: Exercise and Activity Manual, Linguistic Anthropology, Messages, Signs, and Meaning, 3rd Edition, Geeks, Goths, and Gangstas

Student Resources

General Student Resource - Download